Key Highlights
To ‘influence the influencer’, so much that they understand exactly how YouTube can drive business, we hijacked the agency offices as we branded everything; from desks to mugs, with YouTube colours and facts, while conducting infotainment-oriented activities and games for them as well as their clients whom we had invited.
We created an experience where more than 3500 influencers were engaged across two major Indian cities: Mumbai and Delhi.
