Key Highlights
A new era of Maximum Clarity, Comfort and Care was brought to life in the immersive virtual product launch of Varilux Comfort Max for Essilor’s exclusive channel partners. With a turnaround time of just 3 days, we conveyed the theme of Maxify Living to over 5000 people streaming the event live.
We created and curated live animations, testimonial shoots across 5 cities, live chroma stream, an interactive dance act launching the product and a store walkthrough for an immersive presentation.
